Want to sportify your Nissan in Japan? There are two
names to know: Nismo, and Autech. Described as a line of
“sporty, high-performance models with enhanced quality and comfort,” the Autech
range is out to upgrade existing Nissan models in the Japanese domestic market.
The relaunched sub-brand brings together models
labeled until now as Axis, Rider, Bolero, and Mode Premier – all of which will
now be integrated under the Autech name. That starts with the Nissan Serena
Autech, which launches today in Japan, giving the angular minivan more of a
custom look and feel.
While Nismo models will continue to focus purely on
performance, the Autech line will take a more tangible quality-driven approach,
emphasizing “premium craftsmanship, with top-quality materials and immaculate
attention to detail.”
The unification of the Autech range follows the recent
expansion of the Nismo lineup, which has already grown to include performance
versions of the GT-R, 370Z, Juke, Note, March, and Serena.
