The Traum S70 SUV is ready, it will be launched on
the Chinese car market in January. Price will range from about 90.000 to
130.000 yuan.
Traum is a new brand under Zotye Auto. Traum means
dream in German. The Traum brand is aimed at young and cool people. The Chinese
name has nothing with dreams of Germany; Junma (君马) is best translated as Supreme Horse. The English slogan is Driven
by Dreams. The Chinese slogan, translated, Dream for a Horse.
Interestingly, the Traum-branded cars are
manufactured by Jiangnan Auto, a subsidiary of Zotye most famous for building
China’s cheapest car; the Jinan Alto, a continuation of the ancient second
generation Suzuki Alto.
The Traum S70 is an interesting car, mixing elements
of SUV and MPV. There will be five-seat and seven-seat versions. Size is 4746/1882/1700 mm, and wheelbase is 2800 mm. Engines are 116 hp 1.6 and a 156 hp 1.5
turbo mates with 5-speed manual or 6-speed automatic.
The party-piece of the Traum S70 is the dashboard
with a massive instrument panel-touch screen combination. Traum claims a
combined diameter of 25 inch, but they are really two separate screens, so that
is not entirely fair. The instrument panel appears to be about 10 inch, and the
central touch screen probably 12 inch.
