SEAT’s recently launched Cupra performance brand has its eyes on the future of motorsport with this concept car, simply called e-Racer. Set to debut at the Geneva Motor Show, its name basically speaks for itself: it’s a fully electric racer, with 408 PS continuous power, and a peak of up to 680 PS.

Presented by SEAT’s head honcho Luca de Meo in a video conference, the new Cupra e-Racer is described as “a true motorsport car” and “the first 100 percent electric racing touring car in the world”.


The zero-emission racer appears to build upon the Leon Cupra TCR, to which it adds massive front and rear bumpers, new hood and grille, wide fenders, and a gigantic rear wing. The whole concept is finished in white, features several carbon fiber parts, and sits on new wheels.

And since it’s aimed at motorsport, zooming in on the two images released by SEAT reveals a roll cage inside, likely joined by a stripped out interior and a bucket seat on the driver’s side, to keep the weight as low as possible.


In Geneva, the Cupra e-Racer will sit alongside other premieres from the Cupra brand, including the new Cupra Ateca, with its 300 PS, AWD, and 7-speed DSG gearbox. The Leon R ST, which uses the same powertrain as the compact SUV, will also be present at the event, alongside the 5-door Leon FR that debuts the 1.5-liter TSI engine, with 150 PS.

SEAT will also premiere their new Digital Cockpit, soon to be launched on the Cupra Ateca, Leon Cupra R ST, Leon FR, and Arona, and will remind visitors that they will be the first automaker to integrate the Shazam music-recognition service into its cars.