The French automaker revealed the stylish new Peugeot 508 sedan at the Geneva Motor Show this week, and will launch it in certain markets with a special First Edition.

The Peugeot 508 First Edition is based on the top GT trim, with black exterior trim and special 19-inch wheels. Inside it’s doe up with black leather upholstery, copper stitching, Alcantara trim, and zebra-wood accents. A 10-inch screen, LED ambient lighting, black headliner, a satin chrome-trimmed leather steering wheel, and aluminum pedals further augment the cabin, with features like an infrared night vision system and Focal hi-fi audio fitted as standard.


Peugeot will only offer the 508 First Edition in dark blue or red, with either the 225-horsepower gasoline engine or the 180-hp diesel – both mated to an eight-speed automatic transmission.

With or without the First Edition treatment, the 508 marks a radical styling departure for the Lion marque. Its new flagship sedan encompasses a sleek roofline and frameless doors with a high beltline to give it a very coupe-like appearance, all wrapped in a sharply creased design that’ll herald the new styling direction for the brand.


Reservations for the First Edition open online today in a dozen European countries – including France, of course, where it carries a sticker price of € 48,750 (US$ 60k at current exchange rates). Whether it ever proves to hold its value any better on some future collector-car market, we couldn’t say. But the bragging rights associated with being an early adopter come standard.