Well we haven’t seen many fashion-edition automobiles
coming out of Detroit in the decades since then, but the trend is still alive
and well in Europe.
There you’ll find special Fiat 500s done in
partnership with Diesel and Gucci, luxurious Maseratis created with Ermenegildo
Zegna, and this new Armor-Lux edition of the Renault Kadjar.
While it might sound to most of us like a brand of
car wax or maybe a bulletproof limousine, the fashion-conscious French will
know Armor-Lux as a brand of maritime clothing. It’s been churning out
horizontal-striped shirts and blue windbreakers in the seaside region of
Brittany for 80 years, and has now applied its skills to Renault’s compact
crossover.
The special edition is based on the Intens trim, and
adds to it a dose of subtle marine styling. It has a striped motif on the back
of the vehicle, on the wheel arches, and on the steering wheel. It has
Armor-Lux logos inside and out, and comes with 19-inch alloys, LED headlamps,
and combination leather/fabric upholstery.
The Armor-Lux edition Kadjar will only be offered in
France, where buyers will be able to order theirs in blue, grey, or two shades
of white. It can be had with a diesel or gasoline engine, a manual or
automatic, and front- or all-wheel drive. Pricing ranges from € 31,400 to
€ 36,900 (US$ 39-45k at current exchange rates).