The Super 8 hotel chain is celebrating its recent
renovations by announcing plans to unveil the RoadM8 concept at the New York
Auto Show. Based on the outgoing Jeep Wrangler JK, the RoadM8 is being billed
as a “fully customized, road-trip ready concept car highlighting the best that
Super 8 hotels have to offer.”
The concept has a custom
yellow and black livery which features red accents on the front bumper, wheels
and grille. The Wrangler has also been outfitted with auxiliary lights and a
roof rack which holds a cargo carrier.
Bigger changes occur in the cabin as the interior
has custom accents inspired by the US$ 100 million worth of renovations which were
recently completed at more than 1,800 Super 8 hotels in North America. As a
result, the concept has bespoke seats which are upholstered in fabric that
draws inspiration from the new hotel bed sheets. The hotel-inspired design is
visible elsewhere as there’s yellow air vent surrounds and wood trim on the
steering wheel, dashboard and door panels.
Besides the special styling cues, the Wrangler has
been equipped with hotel amenities such as a coffee maker and mini-fridge. The
concept has also artwork underneath the hood and two Samsung tablets which showcase
art that from the revamped hotel rooms.
Since the concept is based on the Wrangler JK, it
likely has a 3.6-liter V6 engine that produces 285 hp and 352 Nm of torque. It is connected to an automatic transmission which sends
power to the ground via a four-wheel drive system.
While it’s odd that a hotel chain would use an auto
show to introduce a custom concept, the model is certainly unique and will help
to get their message across thanks to its hotel-inspired upgrades.
