Buick may be an American brand, but it’s doing quite
well in China and the Excelle is one of its core products. Since introducing
the name plate in 2003, Buick has sold nearly 2.7 million Excelles in China.
That’s almost as many as all the vehicles, across its entire lineup, that Buick
has sold back home in America over the same period. Not bad for a humble little
compact car.
Pictured here for the first time is the new Excelle
sedan – it will take the place of the original model that was discontinued two
years ago. Details are about as few as the images released, but Buick says it’s
been designed “new from the ground up.”
It’ll ride on a 2,611-millimeter wheelbase. That’s 11 mm longer than the previous Excelle, but about 23
mm shorter than the Excelle GT. Atop that base, Buick has draped its
latest design language. The new model also promises to pack “many new
technologies and technical standards for connectivity, driving control, fuel
consumption and safety” into a “more spacious and comfortable interior.”
More than that, we couldn’t tell you at this early
stage. But with yet another model in its lineup, it won’t be long before Buick
will have sold 10 million vehicles in China, which is fast becoming its most
vital market worldwide.
