Mahindra isn’t very well known in the United States but that didn’t stop the company from unveiling the new Roxor earlier this year. The Roxor is billed as a simple and rugged off-roader that features a boxed steel frame and a traditional steel body. While it won’t be winning any beauty contests, a handful of Roxors were recently spotted by Carscoops reader Brett Borgard.

The Jeep-inspired styling is clearly visible but the model has been equipped with a number of safety features that early Jeep drivers will surely miss. Key among them are a roll cage and front disc brakes.


Power is provided by a 2.5-liter four-cylinder diesel engine which produces 62 hp and 195 Nm of torque. That’s not very much but, since the Roxor isn’t road-legal, it doesn’t need to be very powerful.

Speaking of less than modern specifications, the Roxor is offered exclusively with a five-speed manual transmission. This enables the SUV to hit a top speed of just 72 km/h. On the bright side, the model averages between 32 and 34 mpg.


The Roxor can also tow up to 1,583 kg but this has a significant downside as Mahindra says the top towing speed is 24.1 km/h. The Roxor will be built in Auburn Hills, Michigan and each model comes equipped with four-wheel drive and a Dana T-18 transfer case.

Pricing starts at US$ 14,999 and climbs to US$ 18,899 for the Roxor LE. That’s a bit pricey, considering a Jeep Wrangler starts at US$ 27,495, but the Roxor is intended to compete with models such as the Polaris General which is priced from US$ 16,299.