Audi will reveal the new PB18 e-tron concept at the
Laguna Seca on August 23 before taking it at the 2018 Pebble Beach Car Week in
Monterey. The new show car will be an all-electric supercar study, with Audi
releasing a dark teaser image of the car’s front end. The name PB18 refers to
the Pebble Beach venue and the year of its debut.
Audi was careful not to reveal any details about its
latest concept, only saying that the PB18 E-Tron is inspired by the Le
Mans-winning R18 E-Tron in many of the electric supercar’s details. The German car maker is keen on
communicating its focus on electrification and the new supercar concept will
act as a halo car for its E-Tron sub-brand. Audi is gearing up for the launch of
its first all-electric car, the E-Tron SUV, which is set for a debut on
September 17. Order books for the new E-Tron SUV are already open, with
customers able to place a $1,000 reservation.
The new concept car, which was penned by Audi’s new
Malibu Design Loft, will be shown at
“The Quail” on August 24 and at the Concours d’Elegance in Pebble Beach on
August 26.
