Is a new Land Rover coming in the near future? Probably, as JLR has applied to trademark a new moniker: Road Rover. AutoExpress have brought this news forward, speculating that it could be pretty much everything at this point.

From a PR stunt to a potential new product, the Road Rover moniker might also suggest a high riding estate is coming to rival the likes of the Audi A6 Allroad, Mercedes-Benz E-Class All-Terrain and Volvo V90 Cross Country. Then again, it could be a luxury sedan – at this point, everything is mere speculation.


This isn’t Land Rover’s first use of the Road Rover name, as back in the 1950s, they came up with a few prototypes of a car bearing the same name, which was eventually shelved.

Autocar, on the other hand, goes further, suggesting that if given the green light for production, then the Road Rover will challenge the Mercedes-Benz S-Class in terms of luxury and high-end features. And since it will come from JLR, it’s expected to have some off-road capabilities.


As for power, the British mag suggests a dual-motor electric system providing all-wheel drive and allowing it to reach 96 km/h in less than 5 seconds. Backed up by a potent battery, the Road Rover could travel for at least 483 km in between charges.

Even if a new vehicle is coming, don’t expect to see it before at least early next decade, and hopefully by then we’ll have much more to report on what JLR is cooking.