Ferrari has held
its Capital Markets Day event where the automaker has revealed an assortment of
new details about their future product lineup. Ferrari has dipped their toes
into the hybrid waters with models such as the LaFerrari, but the company is
now fully embracing hybridization as the automaker revealed that approximately
60% of its vehicles will have a hybrid powertrain by 2022. This might not
please the Ferrari faithful, but the company says their hybrid models will be
“more fun to drive” while also having less CO2 emissions.
Besides announcing
plans for an assortment of new hybrids, Ferrari is tweaking its “strategic
pillars” to include four types of vehicles. The first three are pretty familiar
as they include the Sport range, the Gran Turismo range and the Special Series
range. They will now be joined by an Icona range which will apparently include
highly customized vehicles like the Monza SP1 and SP2.
The Sport range
will confirm Ferrari as a leader in performance and future models will feature
hybridization as well as a track-oriented human machine interface. In
particular, the automaker said we can expect a “two tier mid rear engine
product range” and a “full hybrid range by 2021.” Ferrari went on to say the
488 successor will be focused on being fun to drive and hinted the Sport range
could be expanded in the future.
The Gran Turismo
range is more focused on comfort and Ferrari said future models will combine
“style, elegance and driving emotions.” The lineup of GTs will grow in the
future and there are already plans for plug-in hybrid variants.
Speaking of
additions to the GT lineup, Ferrari confirmed their highly anticipated
crossover will be a Gran Turismo model called the Purosangue. The company
didn’t say much else about the crossover, but noted much of the growth in the
ultra luxury segment has been driven by new SUVs – such as the Bentley Bentayga
and Lamborghini Urus. Sticking with the GT theme, Ferrari hinted at the return
of an elegant model which has a “unique design inspired by the classic and
refined Ferrari Gran Turismo of 1950s and 1960s.”
Moving on, the
Special Series range will focus on unique models in terms of “design and
driving emotions.” Besides having more extreme styling, the models will be more
powerful than the cars they are based on. Special Series vehicles will also be
sold in limited numbers.
The newest member
of the range is the Icona lineup which will consist of “iconic Ferraris
reinterpreted with innovative materials and state of the art technologies.”
This suggests the cars will have retro-inspired styling, but modern powertrains
and lightweight construction.
If that wasn’t
enough variety, Ferrari hasn’t given up on hypercars. A successor to the
LaFerrari is part of the company’s mid-term plan and will apparently feature
new technology and the “apex” of performance. The automaker declined to
elaborate, but they showed a slide which indicated their next hybrid car will
accelerate faster than the LaFerrari.
While Ferrari
didn’t go into too many specifics, the company confirmed plans to launch 15 new
models between 2019 and 2022. The launches will be spread out across the
product range and Ferrari says customers can expect a “significant increase in
the average retail price.”
On the topic of new
models, Ferrari confirmed plans of a V6 engine family. There are also plans for
a “Turbo Hybrid” family of engines which will produce 394+ hp per liter and have zero turbo lag.
New models will
also come with an “innovative” instrument cluster, a new steering wheel and a
high-tech infotainment system with modern connectivity features. Ferrari is
also working on a semi-autonomous driving system which will use artificial
intelligence in the future.
In other news,
Ferrari confirmed a Tailor Made studio will open in New York next year and
their dealership footprint will grow. The company also intends to speed up
service visits and maintain the brand’s exclusively.