TVS Motor Company has expanded its reach in Mexico
by announcing its association with a leading distributor in the region, Torino
Motors, a subsidiary of Groupo Autofin. Torino Motors has over 40 years of
experience in the region and it specialises in automobile and retail finance.
In the first year of the association, Torino Motors
will work with TVS Motor Company to open 40 exclusive stores in the country for
the distribution of two-wheelers. Through this partnership, TVS Motor Company
aims to personalise its offering in the region through the expertise of Torino
Motors.
Commenting on this association, R Dilip, Senior Vice
President – International Business, TVS Motor Company, said that Torino Motors'
market knowledge will allow the Indian brand to personalise its offerings to
suit the customers of Mexico. Meanwhile, Torino Motors' vast network of
distribution is aimed to provide maximum reach in the country.
Jorge Garcia, Chief Executive Officer, Torino
Motors, added that the Mexican brand is delighted to be the bridge between TVS
Motor Company's superior offerings and the customers in the country. Garcia
also said that the range of offerings provided by the Company are very
well-suited for the local Mexican commuter and terrain.
