Ares Design, the Modena-based coachbuilder headed by ex-Lotus CEO Dany Bahar, is planning to create a modern incarnation of the iconic Ferrari 250 GTO. The news came from Robb Report, which got hold of official renderings of the car that was designed for an unnamed private client.

If the project gets the green light, Ares Design plans to produce a limited run of less than 10 examples. The price will be just under 1 million euros ($1.16 million in current exchange rates), and that will include the Ferrari F12 or 812 Superfast donor car.


That means that the reborn 250 GTO will be powered by a naturally aspirated V12 with either 730 hp or 789 hp, depending on the donor car selected. Ares Design’s move might prove to be controversial among Ferrari fans and collectors, as the 250 GTO is the most iconic Prancing Horse ever.

Moreover, it is currently holding the title for the most expensive car in the world. WeatherTech CEO David MacNeil has reportedly paid $70 million for one of the 36 original 250 GTOs, while another example became the most expensive car sold in an auction when the hammer came down at $48.4 million.

Bahar said that these sketches are still a “work in progress”, but adds that the proportions won’t change and that their client is currently refining the details with the company’s designers.