Pickup trucks are some of the most utilitarian vehicles on the market. Consequently, one might have thought that a brand like Range Rover, who specializes in luxurious, spacious, and capable off-road vehicles, to take a look at the segment, especially after Mercedes-Benz came out with the X-Class.

However, unlike Merc, BMW and the rest of premium brands are simply not interested in making a pickup truck. Nonetheless, Rain Prisk has imagined how a Range Rover pickup might look like even if the brand won’t ever make such a thing.

As Prisk’s pickup is based around the Velar, most of its front fascia remains bog standard, albeit for a few styling add-ons. The serious changes start at the roof, which has been shortened to make room for a large trunk bed. The rear wheels have also been pushed back to lengthen the vehicle and create something that would surely give the Mercedes-Benz X-Class a run for its money. Tying everything together are extended, black wheel arches, off-road tires and rough-and-ready wheels.

Mind you, a few tuning companies have created Range Rover pickups, most notably Startech. The firm’s Range Rover-based pickup was introduced a few years ago, but even its modifications weren’t as comprehensive as those of the pictured Velar pickup.