Citroen turns 100 this year, and they’ll mark the
event by introducing a new concept car at the 2019 Geneva Motor Show, next
month. Announced by the brand’s CEO Linda Jackson in a short video released
on social media, the concept represents their “vision in terms of urban
mobility”. Plans about a city car study were actually made public last fall,
but this latest teaser is a bit more revealing, as it shows stylish LED lights
and side mirrors, as well as a dual-tone orange and black paintjob.
The French automaker didn’t say anything else about
the yet-unnamed show car, but since it’s all about the future of urban driving,
we wouldn’t be surprised if it ends up utilizing an electric powertrain. It
could also preview a production model, but we’ll learn more about that when the
time comes.
It seems that Citroen has changed its mind about
unveiling a second concept car during the Shanghai Auto Show, in April,
choosing instead to present it as a world premiere on May 16, at VivaTech, in
Paris, France. Jackson said it “will embody Citroen’s take on ultra-comfort”,
and based on previous teasers, it’s probably an autonomous vehicle with a
luxurious interior.
Meanwhile, the Citroen exec also revealed that their
latest innovations in digital and on-board customer experience have been
designed using French startups. The company’s centenary celebrations started this month with a
display of classic cars at the Retromobile Show, and will continue throughout
the year at other events. Also, Citroen will eventually launch special edition
models to mark their 100th anniversary.
