Ferrari has revealed a revised livery for its 2019
SF90 Formula One car, celebrating the Scuderia’s 90th anniversary. However, this switch wasn’t
exactly planned, as the Italian outfit was forced to ditch its Mission Winnow branding
(an initiative by title sponsor Philip Morris), due to Australian authorities
investigating whether or not the branding complied with current tobacco
advertising laws.
The press release went on to say that Melbourne will
be just the “start of celebrations for this special anniversary, which will run
throughout the Formula 1 season and also feature in the Prancing Horse
company’s other racing activities.”
In May, the Ferrari Museum in Maranello will launch
a special show dedicated to the anniversary, taking visitors on a journey
through history. Despite the Australian investigation, sponsor Philp Morris is adamant
that its Mission Winnow initiative is fully compliant with tobacco advertising
laws.
However, other parties don’t feel that way, claiming
that the shape of the Mission Winnow logo is too similar to Marlboro’s white
and red chevron badge.
