Jaguar Land Rover killed the Range Rover SV Coupe at the last minute, but thankfully Niels van Roij Design is filling the gap with the new Adventum Coupe. As noticed by Top Gear, the London-based firm will transform the Range Rover into a limited edition coupe which features aluminum bodywork and a sloping roofline.

Niels van Roij Design didn’t say much about the exterior, but the company confirmed the cabin can be extensively customized. Among the options are highly-polished wood trims, personalized tread plates and custom leather seats with handcrafted embroidery. Customers will also be able to order “tweeds and exotic materials not normally found in the realm of automotive design.”


According to Niels van Roij, the original two-door Range Rover was an “exemplary work of industrial design” and they’re aiming to honor it with the new Adventum Coupe. While the four-door variant is better known, the company noted the Range Rover was available only as a two-door model until 1981.

The Range Rover SV Coupe was slated to cost £ 240,000, but Niels van Roij Design will charge between £ 275,000 – £ 375,000 for the conversion. That price doesn’t appear to include the cost of the base vehicle either.

Production will be limited to 100 units and first Range Rover coupe is already under construction. The company says the conversion will take approximately six months to complete and interested customers can get the ball rolling by making a £ 50,000 deposit.