Mansory doesn’t do sublte; proof, if any was needed, stands in their modified Chiron that was launched yesterday in Geneva, as well as the new, bespoke Rolls-Royce Cullinan Billionaire.

The custom luxury SUV has been developed in partnership with German luxury label Billionaire. It comes in a two-tone shade, sports a modified front end with larger air intakes and new apron, and has a new line that runs across the length of the hood. The 24-inch rims with 295/30 tires nicely fill the extended wheel arches, and there are also new side skirts.


Further back, Mansory has added a carbon fiber boot lid spoiler and roof-mounted wing, with the latter sitting on top of the standard part. The diffuser has also been redesigned and now hosts two exhaust pipes on each side.

In the cockpit, white leather that covers most visible surfaces. The ‘Mansory’ lettering has been embedded into the seats, the ‘Billionaire’ logo is embossed into the headrests and the door panels have a new pattern. Staying true to its new nature, the tuned Cullinan has crocodile leather on the sides of the front seats and on the front and rear armrests.


Mansory’s bundle of upgrades includes a modest 40 PS and 100 Nm of torque boost for the 6.75-liter twin-turbo V12. It now pushes out 611 PS and 950 Nm of torque and allows the luxury SUV to accelerate to 100 km/h in just under 5 seconds, en route to the 280 km/h top speed.

Only 13 units of the Cullinan Billionaire will be made and prices start from € 785,000 (US$ 888,538) in Germany.