Subaru has revealed the Viziv Adrenaline Concept, which is the first study to adopt the company’s “Bolder” design language. Subaru aims “to broaden the brand’s outlook, define the characteristics of Subaru vehicles more prominently, and create more enjoyment for all passengers.”

All those objectives sound good but are quite vague. While the automaker isn’t willing to reveal much about its intentions with the new concept car, the photos reveal a youthful crossover with a sporty look. Subaru says the body shape exhibits a dynamic and strong feel, with highlights including the unique roof design and prominent body cladding. The roof not only looks cool but also reinforces the body structure.


Other notable details include the sleek LED headlights and taillights, lack of door handles, rearview cameras, white accents on the alloy wheels shod with rugged all-terrain tires, and the reasonably high ground clearance.

The Subaru Viziv Adrenaline Concept is said to combine “utility that supports active lifestyles with off-road driving capability that delivers enjoyment to go anywhere.” That certainly suggests greater capability off the beaten track than what a regular crossover can offer.


Maybe that’s why Subaru’s press release says the crossover study encourages the driver to “drive freely in mother nature.” Unfortunately, the Japanese automaker doesn’t say whether or not we should expect a production model based on this design concept. We sure hope that’s the case because it would be a shame if such a fresh design went to waste.

Whether it previews a small crossover or the next-generation Crosstrek/XV is anyone’s guess because Subaru hasn’t released the Viziv Adrenaline Concept’s dimensions.