The 2019 Proton Persona facelift has just been launched here at the Kuala Lumpur Convention Centre. Four variants are on offer, starting with the Standard MT (RM 42,600), Standard CVT (RM 44,600), Executive CVT (RM 49,600), and Premium CVT (RM 54,600).

According to Proton, there’s approximately 303 changes done to the Persona. The exterior revisions are pretty significant – it now features a new sweeping chrome trim up front that spans across the entire width of the car. The headlights are carried over from before, but only the Executive and Premium models get LED daytime running lights. At the rear, it gets a revised bumper with a slim chrome strip, plus a new rear bootlid garnish with the Proton script. Plus the shark fin antenna, are standard across all models. A new set of nicer-looking silver 15-inch multi-spoke alloy wheels (Premium gets a two-tone finish) complete the look. Features such as electric door mirrors with auto fold, as well as remote boot release are unique to the Executive and Premium only.


Inside, the Persona black and beige colour scheme is retained. There’s a new part-leather upholstery, auto up/down for driver’s side window (previously only auto down; Executive and Premium only), and like the Iriz facelift, the Persona has a new instrument cluster with cleaner dials and a large colour multi-info display (Executive and Premium only).

As for the Executive model, it gets the new seven-inch touchscreen head unit with Bluetooth and smartphone pairing functions, as well as four speakers. The top Premium model is the only one to get the same “Hi Proton” voice control function as the X70, as well as internet connectivity via a built-in eSIM. Additional features that are bundled with the advanced head unit include online music streaming and online navigation. Of course, this comes with a five-year data package (1GB monthly), as per the X70.


Under the bonnet, the same 1.6 litre VVT four-cylinder petrol engine is unchanged from before. It produces 107 hp at 5,750 rpm and 150 Nm of torque at 4,000 rpm, paired to either a five-speed manual gearbox or a CVT. Proton says that the CVT has been recalibrated to reduce fuel consumption by three to four percent, and changes have also been made to achieve improved braking performance and refinement.

The bones are unchanged, so all models get a five-star ASEAN NCAP crash safety rating. Dual SRS airbags are standard (only the Premium gets six airbags), as are rear seat Isofix with top tether anchorage, ABS with EBD, ESC, Brake Assist, Traction Control System, Hill Hold Assist, and dual front and rear parking sensors. The Executive and Premium add on reverse camera with dynamic lines.


To recap, prices start from RM 42,600 to RM 54,600 (OTR sans insurance), and included in the price is a five-year 150,000 km mileage warranty. Also, Proton is offering a service package (free labour for three service visits), two-year free road tax for the first 1,000 customers, as well as low financing rate of 2.93% per annum for both the Persona and Iriz.

That’s not all – Proton is also throwing in an insurance package which includes coverage for all drivers at no extra cost, flood relief allowance of up to RM 1,000, Key Care Cover (up to RM 1,000), agreed value coverage (up to 12 years), as well as insurance for policy holder (up to RM 15,000).