The Maserati Levante isn’t selling like hotcakes but  this didn’t stop Ray Allen from buying one. The former NBA basketball player has had his new Italian SUV personalized by the company’s ‘One of One’ program,  taking delivery yesterday at the 2019 New York Auto Show.

Allen’s Levante GTS is finished in a matte Blu Astro tri-coat paint, and features carbon fiber exterior details on the side mirror casings and door handles. The air vent covers, grille, license plate bracket, exhaust tips and logos feature a dark chrome finish, with the 22-inch wheels, with dark chrome tint, combined with Blu Astro brake calipers complete the look on the outside.


The former professional basketball player gave clear indications to the Centro Stile Maserati when it comes to the cabin, too. The interior sports blue denim-like trim and leather while carbon fiber with blue thread woven was created specifically for this Levante.

Another special touch are the floor mats, which were inspired by the strings of a basketball net and sneaker soles. The contrast stitching, Allen’s signature embroidered behind the driver’s headrest and backlit door sill inserts with laser engraving reading ‘Maserati for Ray’ round up the list of visual updates. With this build, the 43-year old athlete, who played 18 seasons in the NBA and was introduced in the Naismith Memorial Basketball Hall of Fame last year, wanted to capture his love for Miami.


Aside from the one-off Levante GTS, Maserati has the entire lineup at the car show in New York. The Ghibli, Quattroporte, Levante, GranTurismo Convertible and Levante S Q4 Gransport with Pelletessuta interior by Ermenegildo Zegna, can all be seen in The City That Never Sleeps.

As for the ‘One of One’ customization program, it will launch in North America in the near future, so expect more unique builds.