The death of the Audi TT as we know it is no longer
a rumor. Still, that won’t happen
overnight, so TT fans will have plenty of chances to secure their small Audi
coupe or roadster before production comes to a end. The newly-announced Quantum
Gray Edition seems like a good opportunity and will also ensure the owner some
exclusivity, as only 99 examples will be made.
In addition, the process of buying one will be
easier than ever as it is Audi’s first car that’s sold exclusively online,
starting from June 5. The limited-run TT will be sold exclusively in Germany and other
countries from the European Economic Area. The pilot project for online direct
sales is supported by Audi dealerships and allows customers to inquire
digitally and without obligation about leasing or financing before making the
decision to purchase a vehicle. If they decide to buy, they can have the car
delivered at the time and place of their choosing within Germany.
They can also opt to have the vehicle registered
beforehand with their desired license plate. The project also involves Audi
Live Consultation, a service that connects the buyer with a consultant who uses
augmented reality goggles to transmit live images to the customer from inside
the vehicle.
The TT Quantum Gray Edition is based on the 45 TFSI
quattro S tronic. This means it packs a 2.0-liter turbocharged four-cylinder
gasoline engine that makes 245 PS and is mated to a seven-speed
dual-clutch automatic transmission and standard all-wheel-drive. In this configuration,
the fixed-roof TT covers the 0-100 km/h sprint in a healthy 5.2
seconds and tops out at 250 km/h.
Pricing stands at € 62,305.03 (US$ 69,750)
in Germany, and the car comes with exclusive equipment including the Express
Red interior design package and partial matting of the “TT” clear coat on the
exterior. Audi aims to make e-commerce a reality for all of
its models from April 2020.
