McLaren’s MSO Apex Collection is comprised of 15 Europe-bound special edition units of the 720S Coupe, showcasing five different designs meant to celebrate nations associated with the automaker’s successes on the race track. This connection is evident as soon as you step inside where you’ll find MSO Bespoke extended side sills in carbon fiber, adorned with the apex speed of the fastest corner from a specific country’s Grand Prix circuit. 

First up is Apex Great Britain with four available units (two RHD and two LHD). Its inscription reads 177 km/h, referring to the apex speed of the Abbey corner at Silverstone. Next up is Apex Germany (one RHD, two LHD), with an 136 km/h inscription referring to the apex speed of the Mobil 1 kurve which leads into the old stadium section at the Hockenheimring.


Apex France (one RHD, two LHD) features a 167 km/h inscription for the apex speed of the sweeping Signes curve at the end of the Mistral Straight on Circuit Paul Ricard, while Apex Belgium (one RHD, two LHD) reads 165 km/h, which is what you want to be doing through the Eau Rouge section at Spa. Last but not least is Apex Italy (one RHD, two LHD), which boasts a 145 km/h inscription referring to the Ascari chicane that precedes Monza’s famous Parabolica section. Buying one of these cars means you’ll also receive an FIA Formula 1 Paddock Pass and will even be able to participate in the Pirelli Hot Laps experience as a passenger.

Visually, every single unit comes with the 720S Track Pack. The spec itself is based on the 720S Performance, which means the cars also feature hood air intakes, rear fender air intakes, carbon fiber door mirror casings and ambient lighting for the engine bay. Then there are the 10-spoke forged alloy wheels, an MSO Defined gloss finish visual carbon fiber active rear spoiler and a sports exhaust.


Inside the cabin, there are lightweight carbon fiber Racing Seats, a titanium harness bar and the McLaren Telemetry system (MTT), which is also part of the Track Pack. As for MSO options, there’s a whole bunch of them: Extended Shift Paddles, bespoke steering wheel with 12 o’clock marker in a dual color band Alcantara material or leather, MSO Bespoke throttle pedal and key shell and more.

The McLaren 720S Coupe MSO Apex Collection is currently on sale from £ 288,813 (US$ 356,857) at select European McLaren retailers, with customer deliveries set to begin October.