Reservations for Mazda’s first mass-produced EV, the MX-30, have already opened in Germany. For a refundable fee of € 1,000 (US$ 1,100), customers can secure an early build slot for the MX-30 First Edition launch model on Mazda’s customer websites. The MX-30 First Edition will be available in four body colors: standard Moonstone White Metallic and optional Moonstone White Metallic, Soul Red Crystal (called Magmarot Metallic in Germany), and Polymetal Gray Metallic.

Other distinctive features of the launch model will include the standard Matrix LED light system, tinted side and rear windows, 18-inch alloys, a high-gloss trim piece on the D-pillar, and chrome accents in the cabin.


Speaking of the interior, the Mazda MX-30 First Edition features the Mazda Connect infotainment system with 8.8-inch display, navigation, Apple Carplay and Android Auto, eight-speaker sound system including DAB radio, Bluetooth, USB and 12V connection, as well as a head-up display system.

The comprehensive list of standard features is also includes front and rear parking sensors, automatic climate control, heated front seats, keyless entry system LogIn, automatic headlights, rain-sensing wipers, and E-Call emergency call.

The i-Activsense safety suite is standard as well and includes emergency braking assistant with pedestrian and cyclist detection, lane change assistant, traffic sign recognition, lane departure warning, reversing camera, and a radar-based adaptive cruise control system with traffic jam assistant.


All Mazda MX-30 models feature a 35.5 kWh battery pack ensuring a range of 200 km in the WLTP cycle. The battery feeds a single front-mounted electric motor expected to deliver 141 HP and 265 Nm of torque.

Pre-sales will begin in March 2020 in Germany, where the MX-30 First Edition will have an estimated starting price of € 33,990 (US$ 37,680), including VAT. Deliveries are scheduled to start in select European countries in the second half of 2020.