Ram is honoring those who have served the United
States with the 1500 Built to Serve Edition, evocative to the armed forces of
the country. Available on all body styles and powertrains, the pickup trucks boast
a special paint finish, as well as exterior and interior updates, in addition
to generous equipment.
Depending on what special forces it pays tribute to,
the 1500 Built to Serve Edition can be had in Gator and Diamond Black, Ceramic
Gray and Patriot Blue, Anvil and Billet Silver and Tank and Flame Red. Each
paint finish is limited to 1,000 examples, whereas the Spitfire and Bright
White come in 500.
Other special details on the outside are the U.S.
flag and ‘Built to Serve’ decal on the rear quarter panels, body-colored wheel
flares, 20-inch rims with Technical Gray look and black grille, bumpers, bezel
lighting, badges, side steps and exhaust tips.
On the inside, Ram has fitted the pickup trucks with
Velcro panels that can be replaced by the owners’ own patches. The front
seatbacks are covered with Pals/Molle webbing that supports attaching extra
gear or pouches and the vehicle also gets Black Onyx Chrome trim, ‘Built to
Serve’ instrument panel badge, cloth and vinyl sports seats, lockable center
storage and all-weather rubber mats.
The special edition 1500s are ready for action with
four-wheel drive, electronic-locking rear axle, heavy-duty shock absorbers
calibrated for off-roading, hill-descent control, tow hooks, all-terrain tires
and underbody skid plates.
Ram will launch a special model of the 1500 Built to
Serve Edition every three months. We don’t know what branch the first one
reflects, but it will become available on Veterans Day this month.
