After months of rumors and speculation,
General Motors has confirmed Hummer is making a comeback. The company is
keeping details under wraps, but the first new Hummer will be an electric
pickup with 1,000 hp and 15,574 Nm of
torque. This will enable the model to rocket from 0-96 km/h in just
three seconds.
The model is dubbed the “GMC Hummer EV”
and it will be officially unveiled on May 20th.
In the meantime, the company released a teaser image which shows the
model will have a slender six slot grille and LED headlights. Further below, we can see a rugged front
bumper and offset GMC badging. Additional details are hard to make out, but
there’s sculpted hood and squared off mirrors.
The model also appears to have the roof-mounted lights just the iconic
H2.
Besides the teaser image, GMC announced
plans to feature the pickup in a Super Bowl commercial called “Quiet
Revolution.” The 30 second spot will air
during the second quarter and the company said the ad “juxtaposes the
staggering anticipated performance metrics of GMC’s first all-electric truck
with the remarkable quietness inherent in the operation of an electric
vehicle.” GMC also hinted it will show
the model’s “incredible on- and off-road capability.”
Duncan Aldred, vice president of global
Buick and GMC, said “GMC builds premium and capable trucks and SUVs and the GMC
Hummer EV takes this to new heights.” He added, “We are excited to debut our
revolutionary zero-emissions truck during the biggest night in TV advertising.”
The Hummer EV will be built at the Detroit-Hamtramck assembly plant and
launched in the fall of 2021.
