The 2020 Ram 1500 Laramie Southwest
Edition debuts bundling together a lot of popular amenities for the pickup. To
get one, you have to live in Texas or the neighboring states, though. Prices
start at US$ 47,075, which includes the US$ 1,695 destination fee, and deliveries
begin in the second quarter of 2020. The truck is available with the model's
full powertrain range, and there are Quad Cab and Crew Cab bodies.
The Laramie Southwest Edition’s exterior
has body-colored parts for the bumpers, grille surround, and mirror caps.
Chrome adds some shine to the grille inserts, tow hooks, and body moldings
along the side of the truck. For easier access into the cabin, there are
standard power-folding side steps. The truck rides on 20-inch wheels with a
polished finish.
The truck's interior comes standard with a
12-inch touchscreen infotainment system and a dual-pane panoramic sunroof. The
pickup comes with quite a bit of tech, too, because buyers get electronic
trailer brake control, automatic high beams, blind-spot monitoring, cross-path
detection, front and rear park assist, remote tailgate release, and
rain-sensing windshield wipers. Buyers can select between a bench or bucket
seats in front. Opting for the buckets gets customers a locking center console
from Mopar.
If you're curious about why Ram would
build a special edition pickup and only sell the vehicle in a limited part of
America, it's because the company cites the Lone Star State as "the
largest truck-buying region in the world." According to Ram, the
state-exclusive Lone Star edition is the brand's most popular offering in
Texas. There's big money available in catering to what these customers want.
