Bugatti is gearing up to deliver the first
Divos and the company has revealed more than two-thirds of customers have
decided to customize their limited edition hypercar. While most cars only offer
a handful of options, Bugatti’s Sales and Operations Manager, Laure Beneteau,
noted Divo buyers “dream with us” and the company can make virtually any
request come true.
Since the options are virtually limitless,
customers travel to Molsheim where a specialized team helps to turn their dream
into reality. As part of this process, a designer and technician helps them to
configure their vehicle. How long this takes varies as sales coordinator Anne
Beynat explained, “Some customers might know exactly what they want. But we
also have customers whom we advise in detail, we work together with them and
come up with suggestions.”
Beynat sees a lot of customization
requests as clients ask to incorporate things such as family crests, national
flags or their own logos into their Bugatti. Some customers also want the
interior leather to match their favorite handbag or pair of shoes. While the
company is more than happy to do this, there are a few limitations. Any request
“must not impair vehicle safety or change the Bugatti logo.”
For the Divo, things are a bit easier as
every customer already owns at least one Chiron. This means the design team
already has an idea about their preferences. Of course, most customers want
something unique. In order to accommodate these requests, the Divo’s paint job
can be extensively customized and buyers can order everything from vintage
leather to modern leather that matches the paintwork.
The company can also accommodate more
unusual requests such as having the footprints of an owner’s child embossed in
the rear panel. Bugatti has also seen requests for crystals in the cockpit and
having names embroidered on the door pockets. However, customers should be
aware these special requests can take months to make happen. As Beneteau
explained, it can take up to four months to develop a new color, nine months
for a new leather and up to a year for a new carbon interior. That’s not too
surprising as Bugatti demands their customized models are held up to the same
standards as their more mainstream variants.
Bugatti noted preferences vary by region
and the Asian market favors unusual colors such as transposed paint schemes.
Europeans are a bit more conservative, while Americans and Middle Easterners
like “eye-catching and extravagant color combinations.” When it comes to the
Divo, Bugatti says one customer worked with the design team for more than a
year to customize their ride. Unsurprisingly, he can “hardly wait to receive
his very personalized Divo.”
Speaking of the Divo, Bugatti revealed
four bespoke configurations that have been ordered by customers. Each is
unique, and the silver and blue model is particularly eye-catching. According to Bugatti President Stephan
Winkelmann, “Every Divo is absolutely unique, [and] the ultimate form of
luxury.” The car is also a powerhouse as it features a quad-turbocharged
8.0-liter W16 engine that produces 1,479 hp. This enables
the model to hit a top speed of 380 km/h.
