Harley-Davidson hosted India’s first-ever
virtual HOG Rally on its social media channels. The American motorcycle company
also used this digital event to officially launch the new Harley-Davidson Low
Rider S in the country.
The Eastern HOG Rally (EHR) is one of
Harley-Davidson’s zonal rallies that was originally scheduled to take place in
March this year. However, because of the nationwide lockdown that was enforced
to contain the spread of the coronavirus, the EHR had to be postponed.
Considering the current Covid-19 situation in the country, Harley-Davidson
found a digital way to celebrate the love for motorcycling by organising
India’s first-ever virtual HOG Rally.
In a 60-minute live streaming show, over
5.7 lakh organic viewers became a part of the first-of-a-kind initiative taken
by Harley-Davidson India. The virtual event also reached out to the brand
lovers outside the HOG community and gave them an opportunity to experience the
Harley-Davidson lifestyle.
The virtual HOG Rally also witnessed the
first virtual launch of the American motorcycle company in India. The new
Harley-Davidson Low Rider S with the brand’s iconic 1,868cc Milwaukee-Eight 114
engine has been officially launched at INR 14.69 lakh (ex-showroom). The cruiser
has got 92 hp and 155 Nm and is available at most of the Harley-Davidson
dealerships across the country for a test ride.
