Lamborghini has made the rare Aventador
SVJ Roadster even rarer with the new limited-run Xago Edition. Only 10 units
will be made and the way to get one (besides having obscene amounts of dough at
your disposal) is to configure it via Automobili Lamborghini’s new virtual Ad
Personam studio.
This tool enables the automaker to offer
consultation sessions to customers worldwide who want to personalize their new
Lamborghini without traveling to the Ad Personam specialist department in
Sant’Agata Bolognese, Italy.
Starting this month, clients can pre-book
an initial consultation of around two hours via their dealership, either
joining a sales specialist at the showroom or from another location. During a
video call, they will get help choosing from a multitude of Ad Personam options
via live design proposals and configuration suggestions from the Ad Personam
team. After the virtual consultation, the clients get full proposals sent to
them, including renderings and even material samples.
To celebrate the new Ad Personam facility,
Lamborghini announces the Aventador SVJ Xago edition, reserved for ten
customers who will be specifying their Aventador SVJ individually. According to
Lamborghini, the limited edition’s design is inspired by the hexagon cloud
shapes at the North Pole on the planet Saturn and “the strength of the hexagon
in nature”. The Xago basically celebrates the iconic ‘hexagonita’ theme in
Lamborghini design.
On the outside, the Aventador SVJ Xago
Edition combines a bespoke fading hexagonal silver effect, with a unique Ad
Personam contrast color livery for each car and gloss black Nireo Ad Personam
rims. Inside, the rare supercar gets an exclusive seat pattern with hexagonita
theme, along with special contrast color matching the exterior. Each of the ten
Aventador SVJ Xago models will be identified by a numbered plate.