This is the Ineos Grenadier, a rugged off-roader that aims to take over from where the previous-generation Land Rover Defender left off. Unless you’ve been following the Grenadier story in recent years, you may not have heard of Ineos. That’s because this isn’t a car manufacturer and is instead one of the world’s largest chemical producers. Founder Jim Ratcliffe was inspired by Land Rover’s decision to kill off the original Defender and decided to build a new one. The Grenadier gets its name from a London pub where Ratcliffe first envisioned the vehicle.

Visually, the similarities between the Ineos Grenadier and original Defender are clear. The Ineos has a similar utilitarian design with a boxy profile. Up front, there is a prominent black bumper, large circular headlights, and secondary lights incorporated into the grille. Like the original Defender, the Grenadier has been designed to be as rugged as possible. For example, the front fenders are strong enough to sit on and there are roof bars and load pads integrated into the roof meaning no roof rack is needed to carry loads. Out back, the Grenadier pictured sports a spare wheel, circular taillights, a skid plate, and a small ladder to gain access to the roof.


Ineos has yet to finish the interior design of the off-roader but it is expected to use lots of BMW parts. Speaking of BMW, power will come from BMW’s 3.0-liter turbocharged six-cylinder engine that is mated to a ZF eight-speed transmission. Ineos has yet to announce specifics for the engine but has confirmed it will apply its own tune to the inline-six. Coming standard will be a mechanical center differential with locking functionality being optional.

In the coming 12 months or so, Ineos will partner with Magna Steyr to develop the off-roader with a plan to test it for more than 1.8 million km as part of a grueling development regime. As the Grenadier comes from a company with no prior experience of this sort in the automotive industry, it wouldn’t be surprising for it to come at a significant premium over other off-roaders on the market. However, Ineos is targeting a starting price of around US$ 30,000 when the Grenadier lands in the U.S. in 2021, putting it in line with the Jeep Wrangler and undercutting the new Land Rover Defender by around US$ 20,000.