If you’re one of the lucky North American buyers currently engaging with MSO (McLaren Special Operations) in order to spec your Ultimate Series roadster, the Elva, then you’ve probably been shown the carmaker’s state-of-the-art virtual reality visualizer. Limited to just 149 vehicles, the Elva stands as one of McLaren’s most exclusive cars ever produced, second only to the Speedtail.

In order to develop and finalize their exact specification, customers are assigned an MSO Bespoke Liaison Manager and Visualization Specialist to assist them. The carmaker’s Advanced Visualizer (MAV) then becomes a key piece of tech, bringing ultra-high-quality virtual images to life.

 

MAV uses ultra-HD resolution renderings to display individual Elva elements, allowing a rapid and accurate demonstration of how different color combinations can radically change the roadster’s appearance. What’s particularly interesting is that MAV was created by McLaren from software originally intended for gaming purposes.

In order to inspire customers, the British carmaker has released two new Elva design concepts dubbed Timeless and Explore. Each includes a range of visual themes incorporated into the MAV program, and we’re about to show you a few of them right here.

Magma (Explore)

 

This spec is meant to replicate the power of molten lava in a Satin Azores and Satin Memphis Red Velocity blend of exterior colors, while the interior features Caviar Black Ultrafabrics for “an unapologetically dramatic appearance.” Not exactly sure what McLaren would be apologizing for. The Elva is already as dramatic as they come.

Urbane (Timeless)


This spec combines a Liquid Alloy Gloss exterior paint with a Cortado Tan Enhanced Full Aniline leather interior, “visually suggesting elegance coupled with relentless performance.” It’s certainly a very stylish spec, one that doesn’t necessarily scream “look at me!” as some of the others.

MSO M1A


This racing livery features a Magnesium Silver racing stripe running across the sills, around the front splitter and up over the hood. It also has an Accent Red pinstripe and features Bruce McLaren’s iconic number 4 racing graphic. It’s a tribute to the car McLaren ran at the 1964 Canadian Sports Car Grand Prix.

MSO M6A


This livery is meant to replicate the McLaren Can-Am racer from 1967, with Anniversary Orange dominating the exterior. There’s also a Dove Grey stripe, McLaren Cars decal and Bruce McLaren’s signature in blue, to go with his race number, like on the M1A. Other features include the Full Satin carbon fiber bodywork and 10-spoke Diamond cut wheels.

The McLaren Elva is powered by a twin turbocharged 4.0-liter V8, good for 804 HP and 800 Nm of torque. It will supposedly hit 96 km/h in less than 3 seconds.