If you’re one of the lucky North American buyers currently engaging with MSO (McLaren Special Operations) in order to spec your Ultimate Series roadster, the Elva, then you’ve probably been shown the carmaker’s state-of-the-art virtual reality visualizer. Limited to just 149 vehicles, the Elva stands as one of McLaren’s most exclusive cars ever produced, second only to the Speedtail.
In order to develop and finalize their
exact specification, customers are assigned an MSO Bespoke Liaison Manager and
Visualization Specialist to assist them. The carmaker’s Advanced Visualizer
(MAV) then becomes a key piece of tech, bringing ultra-high-quality virtual
images to life.
MAV uses ultra-HD resolution renderings to
display individual Elva elements, allowing a rapid and accurate demonstration
of how different color combinations can radically change the roadster’s
appearance. What’s particularly interesting is that MAV was created by McLaren
from software originally intended for gaming purposes.
In order to inspire customers, the British
carmaker has released two new Elva design concepts dubbed Timeless and Explore.
Each includes a range of visual themes incorporated into the MAV program, and
we’re about to show you a few of them right here.
Magma (Explore)
This spec is meant to replicate the power
of molten lava in a Satin Azores and Satin Memphis Red Velocity blend of
exterior colors, while the interior features Caviar Black Ultrafabrics for “an
unapologetically dramatic appearance.” Not exactly sure what McLaren would be
apologizing for. The Elva is already as dramatic as they come.
Urbane (Timeless)
This spec combines a Liquid Alloy Gloss exterior paint with a Cortado Tan Enhanced Full Aniline leather interior, “visually suggesting elegance coupled with relentless performance.” It’s certainly a very stylish spec, one that doesn’t necessarily scream “look at me!” as some of the others.
MSO M1A
This racing livery features a Magnesium Silver racing stripe running across the sills, around the front splitter and up over the hood. It also has an Accent Red pinstripe and features Bruce McLaren’s iconic number 4 racing graphic. It’s a tribute to the car McLaren ran at the 1964 Canadian Sports Car Grand Prix.
MSO M6A
This livery is meant to replicate the
McLaren Can-Am racer from 1967, with Anniversary Orange dominating the
exterior. There’s also a Dove Grey stripe, McLaren Cars decal and Bruce
McLaren’s signature in blue, to go with his race number, like on the M1A. Other
features include the Full Satin carbon fiber bodywork and 10-spoke Diamond cut
wheels.
The McLaren Elva is powered by a twin
turbocharged 4.0-liter V8, good for 804 HP and 800 Nm of
torque. It will supposedly hit 96 km/h in less than 3 seconds.