Ram has released the third chapter of the
‘Built to Serve Edition’ 1500 pickup trucks that honor the five land, sea and
air-based branches of the U.S. armed forces. The third installment offers an
aeronautical-inspired theme with both Anvil and Billet Silver exterior colors
offered along with a black interior featuring Light Diesel Gray accent
stitching. The launch of the latest ‘Built to Serve Edition’ trucks coincides
with the 73rd anniversary of the U.S. Air Force on Friday, September 18.
Besides the custom exterior paints, Ram
‘Built to Serve Edition’ trucks feature other unique features, including a
United States flag and a “Built to Serve” decal on each of the rear quarter
panels. Additionally, the pickup trucks feature all-black grille and surround,
black bumpers and black-bezel premium lighting, 20-inch aluminum wheels with a
unique-to-the-edition Technical Gray finish and body-color wheel flares.
Rounding out the exterior changes are black badges, black wheel-to-wheel side
steps, and dual four-inch black exhaust tips.
Inside, the limited-run Ram 1500 trucks
are accented with unique color stitching representing each of the five military
branches: Light Frost, Light Ambassador Blue, Light Diesel Gray, Medium Greystone
or Orange. Each of the deeply bolstered cloth and vinyl Sport front seats
features ‘Built to Serve’-embroidered Velcro panels for buyers to apply their
own patches – regimental, flags, name tapes or slogans.
Furthermore, the front seat back panels
are covered with Pouch Attachment Ladder System/Modular Lightweight
Load-bearing Equipment (PALS/MOLLE) webbing to attach additional equipment or
pouches. Other standard features include a ‘Built to Serve’ instrument panel
badge, Black Onyx Chrome interior trim and all-weather rubber slush mats.
Available on all body styles and all
powertrains, the military-inspired package also brings the 4×4 Off-Road Group
package, including all-terrain tires, electronic-locking rear axle,
hill-descent control, multiple skid plates, tow hooks, and heavy-duty
off-road-calibrated front and rear shock absorbers. Production of the new batch
of the ‘Built to Serve Edition’ Ram 1500 trucks will start next month at the
Sterling Heights Assembly Plant in Michigan. The facility will roll out 1,000
models in Anvil and 1,000 models in Billet Silver, which will start reaching
Ram dealerships in the fourth quarter of 2020.
