Ram has unveiled the fourth installment of the 1500 ‘Built to Serve’ edition, which sports a maritime land force-inspired theme. Part of the company’s limited lineup that celebrates America’s five land, sea and air-based forces, the latest addition will launch in Tank and Flame Red exterior colors, each limited to 1,000 units.
Like the rest of the special edition
range, it features the U.S. flag and ‘Built to Serve’ decals on the rear
quarter panels, body-colored wheel arches and bespoke 20-inch aluminum wheels.
It also has a black grille, bumpers, side steps, 4-inch exhaust tips and dark
bezel lighting.
In addition to the black interior with
Medium Greystone accent stitching, which is exclusive to this fourth installment,
the 1500 ‘Built to Serve’ has front seatback panels with special webbing to
attach different equipment or pouches and Velcro panels on the front seats so
that owners can apply their own patches to further personalize their truck.
Available on all body styles regardless of
the engine, the Ram 1500 ‘Built to Serve’ is ready to venture off the beaten
path with heavy duty shocks on all four corners, an electronic-locking rear
axle, tow hooks, all-terrain tires, hill-descent control and skid plates protecting
the front suspension, steering gear, fuel tank and transfer case. Order books
will open next month and production will commence early next year at the
Sterling Heights plant, while the first units will arrive in showrooms in the
first quarter of 2021.
