Williams has unveiled the FW43B, their challenger for the 2021 Formula 1 season, and along with the technical changes comes an all-new blue, white, and yellow color scheme. The original plan for the FW43B’s launch was to use an augmented reality (AR) app instead of a more traditional unveiling. The app could be downloaded on your device, then when the car was unveiled, you would be able to see it from all angles.
Where the trouble came about, however, was
when people discovered the car hidden in the app’s code and extracted the model
to view it ahead of the launch. Williams got word of this, and decided to scrap
the AR launch altogether and remove the app from both the Apple App Store and
the Android Google Play store.
Williams driver George Russell voiced his
disappointment on Twitter: “Massive shame. I’ve seen the app and it was going
to be an awesome experience for you guys. Whoever did this, seriously not
cool.” However, we did still get a chance to see how the app would have worked,
as Russell posted a video of him using it on another account.
The FW43B is supposed to usher in a new
era for the British team, as it’s their first full season since their 1977
inception to not be under the ownership of founder Sir Frank Williams following
its acquisition by US-based investment company Dorilton Capital. The car’s
technical changes are relatively minimal, as the real overhaul comes with next
year’s sporting regulation changes.
