Hungarian “digital-first” luxury brand Kincsem has revealed that it has appointed CALLUM to design its new electrified hypercar. Callum, headed by Ian Callum CBE, has been given “an empowering and open brief” for the new luxury car. The final design will be revealed later this year. The Kimcsem brand is said to bring the world’s best talent together with the latest technology to develop beautifully designed, high-performance products.
The Hyper-GT will be Kimcsem’s first
product, but they expect to expand their portfolio into several other segments,
including finance and AI. They also intend to launch a similarly-powered luxury
SUV to complement the electrified hypercar. The name Kimcsem is derived from a
Hungarian racehorse that was undefeated over its career of 54 races. In
tribute, the Hyper-GT will be restricted to just 54 production models.
Production will take place in the UK.
Engine power is said to be from a Formula
One-derived hybrid unit. Autocar reports that the powertrain may feature four
electric motors, with possibly a V10 engine acting as a range-extender. The
publication also says that the engine will be developed by a company that is
already known for its association with F1, while the chassis will also be
designed by a British marque. They also mentioned that the hypercar will be
similar in size and layout to Jaguar’s stillborn C-X75.
