Ford is officially celebrating the market introduction of the new Bronco, with the first production examples now shipped to dealers across the U.S. The all-new 2021 Bronco two-door and four-door models are being built at Ford’s Michigan Assembly Plant, which recently underwent a US$ 750 million upgrade and added 2,700 jobs for the needs of the revived icon.
Customers will be able to choose between a huge range of accessories for their new Bronco, including roof racks, a front bumper safari bar, and exterior graphic packages. These will be installed at Ford’s new Modification Center, a 1.7-million-square-foot facility right next to the Michigan Assembly Plant. More than 125,000 customers have already ordered a 2021 Bronco according to Ford, with total reservations surpassing the 190,000 mark in the U.S. and Canada to date.
The all-new, sixth-generation Bronco was revealed last summer, and following the first units’ shipment to dealers, customer deliveries are expected to take place in the next days.
