Stellantis’ brands Fiat, Jeep, and RAM announced a multi-year partnership with (RED) through a series of special edition vehicles. The goal is to deliver a minimum of US$ 4 million between 2021 and 2023, for the fight against global health emergencies including AIDS and COVID-19. The first (RED)-branded special edition is the Fiat New (500)RED that is already available to order in Europe. The fully electric model gets special badging, a red exterior shade, plus red/black interior combinations. The moto for the Italian city car is to (RED)uce carbon footprint, emissions, and pandemics.

Jeep also launched  “The (RED) Mission” campaign, which is obviously not related to the red planet – Mars – but aims to help out here on Earth. Jeep presented the “2022 (Jeep) RED Compass“, which also wears a special badge on the tailgate and features red exterior paint. The model will launch in the first quarter of 2022, followed by a similarly specced Renegade for the US, Canada, and Europe.

Last but not least, RAM has its own “Born to Save” motto evolved from their signature “Built to Serve”. The company revealed the 2022 RAM 1500 Limited(RAM)RED Edition at the State Fair of Texas, with an all-black exterior and red-painted badges. Pricing for the pickup will be announced later on. For those who are not familiar with the (RED) brand, it was founded in 2006 by U2-frontman Bono and Bobby Shriver with the goal of fighting AIDS. Through partnerships with iconic brands, (RED) is raising money for the Global Fund, generating more than $700 million to date.