Arriving a little later to head the lineup, and take on the new breed of super SUVs whose prices far exceed those of even the First Edition, is the four-seat Range Rover SV from Land Rover’s Special Vehicle Operations department.

Available in both wheelbases and a choice of “Serenity” and “Intrepid” themes that allow it to be as tasteful or as tasteless as you want, it’ll come with 24-way massage seats, ceramic and metal trim pieces and an electrically deployable table that rises from the center console. You can only get it with the BMW-derived V8 and though we don’t know how much it’ll cost, we’re guessing it’ll be close to, if not more than, US$ 200k/£ 170k.

 

The Range Rover SV’s appeal isn’t just anchored to its extra equipment, but the extra personalization opportunities that come from a hand-finished product. Most customers are likely to find the regular Range Rovers more than luxurious enough.

Inside, you get a 13.7-inch digital gauge cluster and 13.1-inch Pivo Pro infotainment screen up front that features haptic feedback for the first time. And in the back there’s the option of 11.4-inch touchscreens. Other gadget headlines include Amazon Alexa voice AI, over-the-air update capability, and active noise cancellation via the Meridian sound system that comes with the high trim grades, including the First Edition. Electrically opening and closing doors join the options list, and they even have hazard avoidance technology to make sure you don’t swing them into another car when you activate them from the touschscreen. And should you find yourself at the polo match with nowhere to sit, the optional Tailgate Event suite adds lighting, audio features and leather cushions to the trunk space.