Dodge is getting ready to enter a new era of electrified muscle, but not before it’s squeezed the last kick of adrenaline out of the old stuff with its two-year “Never Lift” campaign. The power-crazed company has promised a new product every three months for the next 24, and today it busted loose the Jailbreak option package as part of that campaign.
Available on the 2022 Charger and
Challenger Hellcat Redeye Widebodies, the US$ 995 Jailbreak model pumps the
supercharged V8’s output from 797 hp to 807 hp, but is mostly focused on
enhancing the personalization options available to Dodge customers. It allows
buyers to choose from previously restricted trim combinations in more than 20
categories, including seats, stripes, wheels, brake calipers, badges, floor
mats and more.
Exclusive Jailbreak content includes
Hammerhead Grey Laguna leather seats, hood, rood and decklid stripes, blue and
yellow brake calipers and Warp Speed Satin Carbon and Low Gloss Granite 20-inch
wheels. Think of it as like designing your own set of sneakers with Nike’s ID
program. But much like Nike offers a variety of pre-designed configurations for
fans who are simply too indecisive or whose terrible taste could be public
menace, Dodge has come up with a few presets.
Those done-for-you combos include Red
Dawn, The Classic, Yin Yang and the two seen here in our picture gallery, Old
School and Brass Funky. The Old School Challenger Jailbreak wears F8 Green
paint, 11-inch wide Warp Speed Satin Carbon rims, Satin chrome Hellcat grille
and badging, plus engine-turned instrument bezels and a twill headliner. Over
in the Brass Funky corner, the Charger comes in Hellraisin purple with sepia
Laguna leather chairs, carbon gauge bezels and orange brake calipers.
The US$ 995 price doesn’t seem so bad for the
chance to really get personal with your Hellcat options, though you’re unlikely
to feel the extra 10 hp. Orders begin at the very back end of this year, by
which time we’ll be well on our way towards the next installment of Dodge’s
“Never Lift” adventure.