Mercedes-AMG has unveiled the Vision AMG concept, which is built on the manufacturer’s pure EV-dedicated AMG.EA platform and is a design study aimed at showcasing the German marque’s direction as it enters its future of fully electric models. The Vision AMG represents “what electrification could look like at Mercedes-AMG,” said the manufacturer, which features future design elements such as light signatures and its illuminated grille as an evolution of its Sensual Purity design language, said Mercedes-Benz Group chief design officer Gordon Wagener.
Visual cues on the Vision AMG offer a hat
tip to the marque’s current internal combustion-powered models with its
vertical bars on its closed-off fascia that hint at the Panamericana grille,
where the tristar takes pride of place among the illuminated vertical bars.
Lighting comes courtesy of a three-LED assembly for each headlamp, arranged to
be a stylised Mercedes-Benz three-pointed star and which are joined a
horizontal light bar across the fascia. This light bar can be configured to
produce an animated welcome signature as well as constant light, among others,
said Mercedes-Benz.
In profile, the 22-inch wheels can be seen
to wear aerodynamic covers, while the bodywork is adorned with a large tristar
pattern across the rear doors and quarter panels, while wearing an overall
teardrop shape that also resembles that of the Vision EQXX concept that was
revealed at the beginning of this year. At the back, the sharp edge
incorporates an active spoiler that improves airflow while also making the car
appear longer. Framed within the rear fascia, above the diffuser is a sextet of
lights. Here, the silver paint scheme and flashes of turquoise are a nod to
Mercedes-AMG Petronas F1 team.
Announced in July 2021 alongside other
Mercedes-Benz’s other fully electric platforms, models to be based on the
AMG.EA platform will receive AMG-specific power units that will better reflect
the AMG philosophy, the automaker said at the time. Mercedes-Benz acquired
British firm Yasa for this purpose, giving the German marque access to axial
flux motor technology which will yield motors that will have superior
power-to-weight figures, as well as providing endlessly repeatable performance
and outstanding efficiency, it said.
According to Mercedes-Benz, the Vision AMG
is a “taste of a functional all-electric sports car of the future” that offers
spacious accommodation for four persons, and is a vehicle that sits lower than
the EQS despite having its battery pack located within the floor between the
front and rear axles.
