Post Office Studios has collaborated with Skoda India to create a digital launch video for the brand's latest offering in the Indian market, the Kushaq Monte Carlo edition. The new mid-size SUV looks very real in its animated launch video.
To reveal and detail the features of the
latest Skoda Kushaq Monte Carlo edition, the multi-talented team at Post Office
Studios conceptualised an engaging and captivating digital film that breaks
paths from the ordinary. In fact, they chose to go beyond traditional creative
boundaries by taking an entirely 3D CGI (Computer Generated Imagery) route to
create the digital launch video.
Using this technique, the film effectively
and innovatively communicates the glamourous look and style embodied by the
latest edition. Moreover, to accentuate the car features further, the PO team
utilised a minimalistic design language approach and a slightly
non-conventional colour palette for the background.
The collective of designers, animators and
visual artists at Post Office Studios have always been passionate about turning
intangible ideas into tangible visuals that tell your brand’s story in a
powerful yet relatable manner. Having specialised in motion design, cel
animation, VFX, and more, the design-driven new media tech studio combines
radically creative approaches with cutting-edge technologies to deliver
clutter-breaking animated content. The Skoda Kushaq Monte Carlo project
perfectly illustrates how Post Office Studios has been strengthening its foothold
in the dynamic animation industry.