Distributor of China-based brand GAC, Warisan Tan Chong Automotif (WTCA) has previewed a new entrant to the B-segment SUV category in Malaysia, the GAC GS3 Emzoom, which the company has made available for booking at a fee of RM 1,000. With pricing to be under RM 130,000, the B-segment GS3 Emzoom will be offered in Malaysia in two variants – Exclusive, and Premium-R. This will compete with the likes of the Chery Omoda 5, Honda HR-V and Proton X50.
This will first enter the Malaysian market
as a fully imported (CBU) model, while plans for local assembly are afoot, and
CKD units will roll off the production line from the Tan Chong Motor Assemblies
(TCMA) plant in Segambut, Kuala Lumpur in April 2024. In terms of exterior
styling, the GS3 Emzoom is one of angular shapes, and boasts of the Mecha Wing
grille, Laser Eye split-LED headlamps and Light Dart tail lamps. There will be
four exterior colours offered – Ivory White, Starlight Silver, Lake Blue and
Graphene Grey. In a bit of a styling flourish, the GS3 Emzoom also features
flush-fitting exterior door handles – this could possibly be the lowest-priced
vehicle on the market with this feature.
Built on the manufacturer’s GPMA platform,
the GS3 Emzoom measures 4,410 mm long, 1,850 mm wide, with a 2,650 mm
wheelbase, making it 52 mm longer and 25 mm wider than its predecessor; it’s
wheelbase is also 90 mm longer than the previous model. Rolling stock is a set
of 18-inch alloy wheels, shod in Sentury Qirin 990 tyres measuring 225/55R18.
The example shown here at the preview event is the Premium-R variant, and this
is mechanically similar to the Exclusive variant that was also announced; the
Premium-R is distinguished by its front and rear bumper extension kit.
