Lotus is launching a new personalization division with the new Chapman Bespoke. Named after Lotus’ founders Colin and Hazel Chapman, the new division will offer three main services – tailor-made, collection, and one-off. It will be initially available for Chinese customers, followed by other markets. The British carmaker is no stranger to special and limited editions but now, it takes personalization a step further, in line with the desires of its expanding customer base. The tailor-made service will offer a wider selection of colors and finishes for the exterior and interior of Lotus products, allowing the customer to add “exclusive personal touches”. With the collection, Lotus offers a choice among limited-edition designs, created in partnership with artists and luxury brands.
Finally, the one-off service includes the
“complete one-off personalization of an entire vehicle”, in collaboration with
Lotus designers. The latter will be the most expensive option as it offers the
biggest freedom in design, resulting in a truly bespoke product.
The company published a short video and a
couple of teaser shots for the initiation of the new service. These show a
special edition of the Lotus Eletre called “Black Gold”. The fully electric
high-performance SUV features unique gold accents contrasting the black paint
which appears to have gold flaking. We can also see the new Lotus Chapman
Bespoke emblem on the front doors, which will likely be a common feature among
similar builds.
The Lotus Chapman Bespoke will launch in
China on April 25, 2024. The rollout to other markets will follow over the
coming months. The new division of the Hethel-based automaker sounds very
similar to the Ferrari Tailor Made, the Lamborghini Ad Personam, and the
Maserati Fuoriserie extensive personalization services by rival brands.
