Pickup truck drivers love customization and Roush has just unveiled its first take on the 2024 Ford F-150. The company has worked to improve the truck’s off-road capabilities while adding a few unique styling touches, inside and out. The Roush treatment for the F-150 includes an illuminated Roush grille, an amber-tinted LED light bar in the front bumper, and graphics on the hood and doors. Roush also offers graphic packages for the bed and has also integrated flared fenders and new Diode Dynamics floodlights into the rear fascia.
Plenty of special touches have been made
to the truck’s interior, including various carbon fiber accents on the steering
wheel, dashboard, and door panels. Other new additions include custom aluminum
pedals and an optional Premium Leather Package with Coffee Brown or black
leather seats. The tuner also offers an upgraded Alpine audio system with
upgraded speakers and subwoofers and a locking console area. Shoppers can also
order an off-road utility kit with a jumper box, tow straps, D-ring hooks, and
ratcheting tie-down straps.
Under
the skin, Roush has fitted new coilovers to all four corners, lifting the ride
height by 2 inches. A new set of 20-inch wheels clad in 33-inch General Tire
A/TX All-Terrain tires completes the look, while an active exhaust system with
stainless steel tips is also present.
Roush offers its upgrades for F-150 STX,
XLT, and Lariat trim levels. The package starts at US$ 25,150 and includes a 3-year/36,000-mile
warranty.