Toyota has introduced a new special edition of the Land Cruiser J300 in the United Arab Emirates, celebrating their 10th consecutive victories at the Dakar Rally. Dubbed the Land Cruiser 10th Victory Edition, this model features dark accents complemented by matching 18-inch alloy wheels and rally-inspired stickers. It is exclusively available with a gasoline V6 powertrain.

The special trim is derived from the Land Cruiser 300 Black Edition, already available in the UAE. While maintaining elements such as the black-finished grille, skid plate, and mud flaps from the Black Edition, the new version introduces a distinctive set of black and gray decals. These decals adorn the profile, extending to the rear bumper, paying homage to the Land Cruiser’s motorsports legacy. Another standout feature is the distinct set of black 18-inch alloy wheels, fitted with grippy 285/60R18 rubber tires. A closer look reveals the red-finished recovery points at the front which are a nice touch.

 

However, it may have been more fitting if the 10th Victory Edition were based on the Land Cruiser GR Sport rather than the entry-level model. This would have allowed it to benefit from the rugged body kit and the more sophisticated suspension setup. Notably, the GR Sport variant is the Land Cruiser that propelled Toyota to its most recent victory at the Dakar Rally. Here we should note that Toyota’s 10 consecutive wins were at the production car category, rather than in the overall standings. The company took home the title in the 2019, 2022 and 2023 editions of the Dakar Rally with specially-prepared versions of the Toyota Hilux pickup.

Unlike the diesel-powered Land Cruiser GR Sport that won in Dakar, the 10th Victory Edition is exclusively available with a gasoline engine. The turbocharged 3.5-liter V6 produces 409 hp, as in the rest of the Land Cruiser J300 lineup in the region. Power is transmitted to all four wheels via a 10-speed automatic gearbox and Toyota’s 4WD system.

Inside the cabin, familiar features include a standard 9-inch infotainment display, tri-zone climate control, wood grain accents, fabric upholstery for the seats, and a leather steering wheel. The Toyota Land Cruiser 10th Victory Edition is exclusively available in the United Arab Emirates, priced at AED 319,900 (US$ 87,095). This price matches that of the Black Edition trim it is based on and is lower than the flagship Land Cruiser GR Sport, which retails for AED 412,900 (US$ 112,415) in the same market.