The third generation of the Isuzu D-Max snagged its mid-lifecycle update in October 2023, yet the styling and tech overhauls are still missing in action in several markets, including the UK. Stuck with the outdated version of the midsize pickup, Isuzu’s UK branch has scrambled to inject some appeal by rolling out the D-Max Steel Edition. This attempt includes an exclusive color, a series of Steel badges, and a rather modest run of just 300 units.

The special edition is built on the flagship D-Max V-Cross, evident from the 18-inch alloy wheels and Bi-LED headlights. The exterior boasts an exclusive Steel Grey Mica paint job, accented with a Dark Grey finish on the wide fender extensions, roof rails, and badging. Isuzu has further embellished this model with Steel decals along the profile and a distinctive emblem on the damper-assisted tailgate.

 

Open the door, and you’ll find the word “Steel” emblazoned in various places, including the puddle lamps, illuminated scuff plates, floor mats, and headrests. The equipment is inherited from the V-Cross trim, featuring leather upholstery, an electrically adjustable driver’s seat, a 9-inch infotainment touchscreen, and dual-zone climate control. There are no changes under the hood where the 1.9-liter turbodiesel four-cylinder engine produces 162 hp and 360 Nm of torque. Power is transmitted to all four wheels via a six-speed manual or a six-speed automatic gearbox, aided by a 4WD system and a rear differential lock.

The pickup made its debut at the Commercial Vehicle Show in Birmingham in April, but it premiered on TikTok in late May. Pricing for the 300 units of the Isuzu D-Max Steel Edition in the UK is set at £ 38,495 (US$ 49,165) for the manual version and £ 39,995 (US$ 51,081) for the automatic. Given the limited availability and the launch timing, it appears likely that Isuzu will introduce the facelifted D-Max in the UK before the end of the year. The updates feature a revised exterior design and modest enhancements to the technology equipment, alongside carry-over powertrains. Additionally, a fully electric version of the truck has been confirmed for 2025, though it will arrive in the UK at a later date.