It took longer than expected for Mansory to unveil its take on the Ferrari Purosangue, but the Bavarian tuner has finally delivered, catering to the often unique tastes of its wealthy clientele. The Mansory Pugnator, as it’s called, is a “complete conversion” of the super crossover with aggressive visual modifications, new wheels, and a modest performance boost for those who think the stock Purosangue just wasn’t flashy or loud enough. The Pugnator, derived from the Latin word for “competitor”, sports a custom bodykit made of forged carbon color-matched to the car’s Vermillion red finish. And if you were hoping to spot any Ferrari branding, don’t bother. Mansory has swapped out the iconic prancing horse emblems for its own badges. As you’d imagine, subtlety isn’t in the game plan here.

The oversized add-ons and over-the-top intakes on the front bumper might look like a glitch in a bad design software demo, but Mansory insists they “significantly improve” downforce on the front axle. The body is littered with fins, creases, and air intakes, giving the Pugnator that signature “Mansory on steroids” look. Love it or hate it, you won’t miss it. The hood, made entirely of carbon fiber, complements the wheel arch extensions, fender-mounted vents, massive side gills, and faux side intakes slapped onto the rear doors. The rear doesn’t offer much relief for the eyes, either, with a massive diffuser housing quad exhaust pipes, a forged carbon rear fascia, and a rear wing large enough to rival an aircraft spoiler.

 

The Pugnator rolls on new FC.5 one-piece forged alloy wheels, 22 inches up front and 23 inches in the rear. Mansory is planning to offer these in a variety of colors and sizes for its other creations, though how they’ll fare in improving the driving experience is anyone’s guess. Performance tires are part of the package, but there’s no word on suspension tweaks. Apparently, even Mansory has limits. Ferrari’s 6.5-liter V12 already produces a healthy 715 hp and 715 Nm straight from the factory, but Mansory wouldn’t be Mansory without tinkering under the hood. The tuner gave the V12 a mild boost via an ECU remap, a new exhaust system with flap control, and sports catalytic converters, nudging output to 745 hp and 730 Nm. It’s a small upgrade, but enough to make you feel that little bit more special while stuck in Monaco traffic.

Moving inside, the cabin has been coated in ivory-colored leather with red accents and matching carbon inserts. The seats, armrests, and door panels have been reupholstered with a new perforated pattern. The tuner even threw in aluminum pedals, quilted floor mats, and, naturally, an overload of Mansory badges. And if that’s not enough customization for you, rest assured, every Pugnator can be tailored to its owner’s every whim. Mansory hasn’t disclosed the price of the Pugnator, but considering its usual “money is no object” approach, expect it to rival the cost of a small island. The modified Ferrari Purosangue made its debut at the Monaco Yacht Show, where it’s bound to catch the eye of anyone looking to one-up their neighbor’s latest supercar purchase.