Hyundai HCD-14 Genesis Concept



Hyundai unveiled its design direction for future premium vehicles with the Hyundai HCD-14 Genesis Concept at the 2013 North American International Auto Show.



Hyundai HCD-14 Genesis Concept conveys a fluidic-precision, liquid-metal design language. Craftsmanship quality is conveyed via gemstone-like design surfaces. A bold front fascia surrounds brushed metal grille surfaces with a deep vertical grille opening. The corners of the rear hood incorporate heat extractor design accents that integrate seamlessly with exterior mirror design. From the side view silhouette, classic rear-drive sport sedan proportions are conveyed by an extended dash-to-axle length, short overhangs, large-diameter wheels, sharply-tapered greenhouse, and short rear deck. Large wheels were developed from a mix of premium lightweight alloys with carbon fiber surrounding the voided areas of the wheel design.

Opening the rear door reveals a rear-hinged configuration, with a single, oversized, brushed-aluminum hinge articulating diagonally from the rear door cutline. With both doors open, Hyundai HCD-14 Genesis Concept has an inviting and commodious cabin ambience. Inside the cabin, a double-cresting-wave center console design carries from the instrument panel through to the rear seats. This design-wave theme further influences the interior door handles and rear headrest hoods. Gauges and driver data are provided via an eclectic fusion of both analog and digital sources, with aviation-derived design cues. The driver-focused cockpit offers an asymmetrical center stack, with critical driving functions separated from passenger comfort functions. The center console even includes an iPad tablet storage station, keeping it secure in spirited driving.


Ergonomics engineers eliminated the traditional center stack, developing an intuitive driver interface system that allows the HCD-14 driver to better keep his eyes on the road. Freed from traditional design restrictions, designers created a controls layout devoid of intimidating clusters of buttons and knobs. Using state-of-the-art driver eye-tracking and 3-D hand-gesture recognition, Hyundai HCD-14 Genesis is able to recognize driver commands free from the distractions associated with manual controls. Once a specific feature is selected via eye-tracking, thumb controls or gesture recognition can be used to select navigation, infotainment, audio, HVAC, and even smartphone connectivity functions. This intuitive interface provides the driver with complete control while keeping his eyes safely above the cowl plane, using a windshield heads-up display (HUD) for minimal driving distraction. This proprietary interface represents Hyundai's vision for future vehicle HMI and sets a new benchmark in active driver safety technology.

HCD-14's innovative eye-tracking and gesture-based controls reduce typical driving distractions, resulting in a more focused driver able to better appreciate the day-to-day satisfaction of exceptional vehicle dynamics. To this end, Hyundai HCD-14 Genesis vehicle dynamics take the driver to a new level of involvement, focus, and control. An ultra-rigid chassis with strategic use of high-tensile steel provides a vault-like platform for the rear-drive powertrain configuration. Sophisticated five-link front and rear suspension reduces suspension-travel changes to camber and toe for consistent grip out of bends. A multi-mode power steering system retains road feel and feedback advantages while yielding the efficiency benefits of an electronic system. Low-profile performance tires yield outstanding turn-in response, mid-corner grip, and road feel. A sophisticated yaw-control system provides multiple driver-selected options for changing road conditions and driving preferences. Such an advanced complement of tarmac-gripping technologies requires an equally-impressive powertrain to be fully exploited, and the Hyundai-developed Tau V8 engine is more than up to the task.


The Hyundai HCD-14 Genesis powertrain features the award-winning Hyundai Tau V8 engine, displacing 5.0-liters, with direct injection and Dual Continuously Variable Valve Timing (D-CVVT), for impressive power, low emissions and superb efficiency. Hyundai HCD-14 Genesis uses optical recognition to identify the driver and initiate the starting sequence, while gear selection for the 8-speed automatic transmission is performed via paddle shifters. Hyundai HCD-14 Genesis exhaust is ceramic-lined and was tuned for minimal backpressure, maximum high-rpm horsepower, and a deep baritone note, with cooling fins integrated into ultra-wide exhaust tips.