Fiat
Viaggio
The
all-new premium class Fiat Viaggio sedan's debut is without a doubt one of the
eye-catchers at the 2012 Beijing International Auto Show. The Fiat Viaggio
symbolises an ideal journey between Italy and China, and its Chinese name Fei
Xiang reinforces the message, evoking the experience of a flying dream towards
the discovery of a new lifestyle totally befitting the brand positioning La
Vita è Bella (life is beautiful) which embodies the Italian philosophy of
living life to the fullest with passion and style.
Inspired
by Italian design, the new Fiat Viaggio teams modern-day fashion elements with
a note of lasting classics that add to the passionate Italian legend. Designed
by Fiat Group's Style Centre in Turin, the Fiat Viaggio has a timeless,
clean-surfaced expressive exterior design that blends fluid and curvaceous
forms with strong proportions. A contemporary Fiat "face" ensures
unmistakable brand identity. Rear tail lamps with refined LED lights deliver an
image of superior quality.
The
Fiat Viaggio is tastefully designed inside and out with discernible Italian
style. Fiat designed the Viaggio to be a world compact sedan unlike any others
in its segment. Equipped with the overall dimensions which are "lower,
wider, and longer" inherited from the architecture and platform upon which
it is based, the Fiat Viaggio affords a dynamic appeal tuned to bring
class-leading ride and handling.
Measuring
4,679 mm in length, 1,850 mm in overall width and with a 2,708 mm wheelbase,
the Fiat Viaggio is the new C-segment benchmark. With this car, Fiat brings the
very best of its technological know-how, design and refinement to the biggest
selling segment in China.
An
extended C-pillar enables a sleek silhouette. The abundance of elegant chrome
details (from the entry trim level) gives the Fiat Viaggio a highly
sophisticated look.
The
on-board experience is characterised by a "driver centric" interior
design: a unique "floating island bezel" which combines the cluster
and centre stack and helps distinguish the interior from others. No films, faux
woods, or imitation metals: the dashboard boasts a clean, appliqué-free
execution (featuring high-quality soft-touch surfacing with tactile grains in
an elegant and warm dual tone (black/beige) cabin. Premium quality materials
result in premium tactility. A balanced presence of chrome details and
silver-plated elements add brightness and a touch of sophistication to the
elegant dashboard. On top trim levels, the presence of the 8.4 inches
touchscreen radio navigation unit adds to the sophisticated environment a top
high-tech feature unique to the segment.
The
Fiat Viaggio will be the only car in its segment to offer exclusively
sophisticated Turbo engines (1.4L T-Jet 120 HP and 150 HP) on the Chinese
market, securing performances that anybody would expect from bigger
displacement engines without compromising on fuel economy and maintenance
costs. Teamed with the T-Jet Turbo engine is Fiat's latest generation 6 speed
dual dry clutch transmission, and alternatively the well-tested 5-gear manual
transmission.
The
Fiat Viaggio is positioned in the most competitive mid-class segment in China's
automotive market, targeting potential consumers with a passion for life.
Enthusiastic, responsible, daring to dream and persistent: they are young and
styling, having grown up in the cities and set to become the backbone of
Chinese society.
